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T hink YouTube is just for gamers? Think again. YouTube is the second most-visited site on the web , with more than 1.9 billion active monthly users. Mastering it is a must for any digital marketer. But how do you make the most of this fast-growing platform? While  advertising offers lots of paid ways  to promote your channel, it isn’t the only option. Here are some of our favorite tricks for optimizing your YouTube content. Each of these tips is simple, effective—and, better yet—100% free. Bonus:   Download a free guide that reveals the exact steps  one creator took to gain more than 23,000,000 views on YouTube with no budget and no expensive gear. How to promote your YouTube channel: 23 tactics that work 1. Choose Google-friendly keywords A great YouTube channel starts with great SEO. And great SEO starts with understanding what users are searching for. It turns out, people don’t just look for videos on YouTube; they use Google too. “YouTube” was the  second most popular search term